Iggy Pop has been revealed as the new face of Paco Rabanne's new fragrance "Black XS L’Excès".
According the to Daily Mail: "Paco Rabanne's Black XS L’Excès, which will have both a men's and a women's version, will debut in France in January next year, accompanied by a billboard and television campaign with Pop as the star. The name of the fragrance - French for excess - suits the American-born singer, who was once one of the music industry's most anarchic figures. Renowned music video director Jonas Akerlund - he of the recent Girl Panic! Duran Duran music video starring 90s supermodels - will be directing the TV commercials, which will screen in the new year."
Though this punk legend had already discontented his fans by letting "Lust for Life" be used for many years in ads for Royal Caribbean, or by starring in an insurance campaign on british TV (said to be almost as unsettling as Johny Rotten's Butter commercial); his collaborations with fashion world have usually been met with acclaim by critics.
Even in this blog we dedicated a post to his Love Magazine cover, but I'm afraid this time I'm not a fan of his choice. The image for this ad is weird, he looks like he's having "No Fun" holding that huge bottle of fragrance.
